They are helpful for your website in several ways: Long-tail keywords are phrases that consist of three or more words and are typically more specific and less competitive than more general keywords. Examples include 'buy' 'price' and 'review' when the main keyword is 'shoes'. They are used to provide context to the main keyword and can improve the relevance of a webpage. LSI (Latent Semantic Indexing) keywords: These are keywords that are semantically related to the main keyword.Examples include 'Apple iPhone' or 'Nike sneakers' They are used by businesses to promote their own brand and products. Brand keywords: These are keywords that include the name of a specific brand or company.Examples include 'women's running shoes' 'affordable family vacation' or 'gluten-free pizza delivery' They are used by businesses that have a more niche focus and are looking to target a specific audience. Long-tail keywords: These are longer phrases that are more specific and have a lower search volume.Examples include 'shoes', 'travel' or 'pizza' They are not very specific and are often used by businesses that have a wide range of products or services. Short-tail keywords: These are single words or short phrases that are very broad and have high search volume.

There are several types of keywords that can be used in different contexts, but four common types of keywords are:

Search Engine Result Pages (SERP): Analyze the top ranking pages for your seed keyword on SERP and see the related keywords used on the page, titles, meta descriptions, and tags.

This will help you in identifying the right and popular keywords and phrases. You need to understand the results they would want to see and the questions they ask.

Customer Understanding: Before you start your keyword research, you should think from a customer's point of view.

These suggestions can give you an idea of the popular keywords and phrases that people are searching for.

Google Suggest: When you begin typing a query into the Google search bar, Google will suggest related searches.

You can use a keyword research tool to analyze your competitors' domains and see the keywords they are ranking for.

Competitor analysis: Analyzing the keywords that your competitors are ranking for can give you insight into the keywords that are driving traffic to their website.

There are several ways in which you can find the relevant keywords for your website.

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